Financial Projections
Path to Profitability by Year 2
Key Assumptions
- Blended SMB ARPU: $78/mo
- Monthly churn: 5.5% (Baremetrics 2025)
- Enterprise: avg 22 seats · $12–18/seat/mo
- CAC: ~$0 warm pipeline · ~$204 paid digital
| Metric | Year 1 (2026) | Year 2 (2027) | Year 3 (2028) |
|---|---|---|---|
| Total Revenue | $329K | $2.67M | $7.54M |
| ARR (Year End) | $774K | $3.95M | $9.97M |
| Total Expenses | ($668K) | ($2.26M) | ($6.05M) |
| EBITDA | ($339K) | $413K | $1.49M |
| Net Income | ($342K) | $207K | $580K |
| Active Users | ~865 | ~4,516 | ~11,378 |
Year 1 breakdown: 2,500 warm pipeline × 15% = 375 converts · ~585 paid digital users · 5 enterprise deals · 960 total signups · ~865 active by Jan'27 · ramp-adjusted → $329K